At one time it was said, “every business needs a Web site.” Today it’s, “every business needs a blog.”
A blog will become the gateway to your agency, make your agency easier to find and provide a reason to visit online often. Your agency’s Web site becomes more your agency’s online brochure. That’s good news for the majority of agencies that know how difficult it is to redesign and update their Web site!
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.