How agencies can reinvent themselves by developing consulting services to open the door for new business. For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate away from the old model of advertising. In an American Advertising Federation survey, only 10% of senior executives put advertising at the top of … [Read more...]
Lee Clow’s Beard: Word’s of Advertising Wisdom
If you think social media is hard to comprehend - the answers may be in our past! I was reading an Ad Age aricle this morning, "Lee Clow on Advertising, Then and Now". Ad Age has referred to Lee Clow as "advertising's art director guru". He was a personal friend of Steve Jobs for some thirty years. He's known for co-creating Apple Computer's 1984 commercial "Think Different", which is considered to be the greatest Super Bowl commercial ever. "Working closely with Steve Jobs, Lee Clow went on … [Read more...]
What is your agency doing to meet the escalating demands for digital?
Digital is not an idea that you merely 'check off' your list. Traditional agencies should know by now that digital training is critical to their new business success. "The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top brands." Sean Corocran, The Forrester Blog for Interactive Professionals Rising to meet the explosive growth of digital, many of the larger agencies are now requiring that … [Read more...]
25 Ways to Be Found for Ad Agency New Business
Tips for creating a larger online presence to be found by your agency's best prospects. Almost five years ago I had an epiphany for new business. It came from a CMO Study, released in early 2008, where 85% of decision makers said they found their vendors not the other way around. I realized there was a paradigm shift taking place for new business brought on by the great recession and social media's evolution as another communication channel. It became more important to be found by your … [Read more...]
Why ad agencies should learn about Springpad
Springpad re-imagines how sharing and discovery should work. If you are a regular reader of Fuel Lines, you know that I am a big fan of Edward Boches, Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. Edward was among the few creatives to understand the importance of social media as an active practitioner. He has led his agency by example. I'm honored to have Edward share a new social media platform through this guest post that will help … [Read more...]
How McKinney achieved one of the best new-business records among advertising agencies
Innovation and collaboration, two keys to ad agency new business. McKinney is an independent advertising agency based in Durham, North Carolina. It was founded in 1969 by Charles "Chick" McKinney, the agency is now independently owned by a management team led by Brad Brinegar, CEO. It has been recognized as one of the nine best agencies in the country by Advertising Age In 2003, McKinney became one of the first agencies to pioneer connection planning, which determines the most innovative … [Read more...]
Ad Age: Top 10 Best Places to Work in Marketing and Media
A great work environment is a big plus for ad agency new business. Ad Age recently released the results of the best places to work in marketing and media. Any advertising agency, media owner or marketer with more than 50 full-time employees was eligible to enter. Rankings were determined through the use of employer and employee surveys with 150 companies participating and just under 12,000 employee responses. Boston ad agencies dominated the top spots in this years rankings. Allen & … [Read more...]
The Future of Ad Agency Promotion at Events Through Social Media
Social media can enhance your special event experience and make networking for new business easier. Without a doubt an industry trade show or conference has been a beneficial professional networking event for business opportunities. Social media has transformed these events and taken them to a new level. “I think social media is changing the nature of interaction surrounding conventions,” said Steven Paganelli, vice president of business development-DMOs/CVBs for the Washington, … [Read more...]
The 2010 Creativity 50 for Ad Agency New Business
There is a paradigm shift for how new business is being acquired for small to mid-size ad agencies. Innovation and creativity are important elements for any small to midsize ad agency. They are also critical for ad agency new business. They can set your agency apart from the pack. Creativity Online provides excellent innovative examples to spark some creative ideas of your own. Just be sure that you use some of your agency's creative moxie for business development. Just in case you missed … [Read more...]
50 of the Best Insights from Ad Age’s First Ever Small Agency Conference
Direct from New Orleans, some fresh ideas and insights for small-to midsize advertising agencies that are worthy of your review. Ad Age recently conducted its first-ever Small Agency Conference in New Orleans. They brought together a great group of group of speakers that shared their expertise delivering rich nuggets of information from the importance of having a unique agency culture; how to attract the best talent in the marketplace; using creativity to boost the bottom line; to the nuts … [Read more...]