How to create a predictable pipeline of leads through inbound marketing. You want to attract new clients from outside of your current sphere of influence, spend less time on unqualified prospects, avoid client reviews, and build a predictable pipeline of targeted accounts. And you can accomplish everything on this wish list with blogging. But there’s one problem: Writing quality content and connecting this with lead generation isn’t easy. It’s time-consuming. It takes takes time to show … [Read more...]
Ad Agencies: How to Stop Chasing New Business
The Barkley agency has created a number of thought leadership platforms that drive new business. In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley, shares how his agency has created a number of thought leadership platforms that drive new business. One of the most successful has been built around Millennial Marketing. Jeff states, "In 2010, after losing the Sonic account, I went looking for a niche for new business that was consistent within … [Read more...]
Inbound Marketing For Ad Agency New Business
In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don't get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of expertise. Most don’t have a target audience thus, no focus for business development … [Read more...]
The Indispensable Ad Agency
How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises … [Read more...]
The Preeminent Thought Leader on How to Win Ad Agency Pitches
Win more ad agency new business pitches. It’s easier than you think. Peter Levitan has been described as a serial new business pitcher. He has delivered global, regional, and very local new business pitches for over 30 years. He has a Hall Of Fame pitch batting average. Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). Peter is the author of, … [Read more...]
The Most Provocative Man in Advertising
Bob Hoffman is one of the most sought-after speakers on advertising and marketing. He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube. Bob was one of the keynote speakers at our inaugural Fuel Lines New Business Conference in Nashville, TN. He presented a refreshing take on the marketing industry in his presentation, Marketers Are From Mars, Consumers … [Read more...]
What’s the Most Dangerous Job in Advertising?
ADWEEK said the most dangerous job in advertising is new business chiefs. According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to have a short shelf life. Why the poor performance? New business has historically been a problem for agencies. Most small to midsize agencies have no positioning … [Read more...]
2015 New Business Conference to be held in Nashville, TN
The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. “The popularity of the TV show "Nashville" has helped boost tourism. Nashville saw 11.8 million visitors in 2013, and the Nashville Convention & Visitors … [Read more...]
Fuel Lines New Business Conference 2015 to Highlight the New Drivers of Agency New Business
BIRMINGHAM, Ala., Jun. 9, 2015 /PRNewswire-iReach/ - Michael Gass, founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun. "New business has been a problem historically for agencies. It's made worse with the paradigm shift in business development. The primary battle for new business has moved online. It's now more … [Read more...]
Workshop: A New Approach for New Business – San Diego
The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that's been developed having worked with over 200+ advertising, digital, media and PR agencies. New business has been a … [Read more...]