A Christmas Miracle in Real-Time: YouTube’s feel-good holiday sensation

advertising westjet christmas miracle

“A virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane, set up a miracle for the passengers of two Calgary-bound flights.” Canadian airline WestJet and studio m created a heartwarming campaign that couldn’t help but become viral. It touched all the bases: the joy of giving, the excitement of those receiving and […]

The Key Ingredients of the Best Digital Campaigns of 2012

viral video for ad agency new business

How to make your videos as shareable as possible for ad agency new business. I had the opportunity to meet the video team for McDougall Interactive Marketing in Boston. They excel in creating viral videos. Their work has been seen on MTV, G4, and Comedy Central. One of their recent creations, a comedy video, “Cat-Friend […]

What do ad agencies, Pomplamoose and Hyundai have in common with social media?

Social media stuff allows for endless opportunities for individual, small groups, businesses and of course, my favorite agency new business. It levels the playing field. Thanks to social media, Jack Conte and Nataly Dawn are hitting the big time with their videosong Christmas ads for Hyundai. A remake of “Up On the Housetop” very similar their quirky pop videos they’ve been creating on YouTube since 2008.

The Power of Trends for Small-to Mid-size Ad Agencies

“When focus and differentiation are powered by a trend, the result is a charismatic brand that customers wouldn’t leave for love nor money. It’s the difference between paddling a surfboard and riding a wave” Marty Neumeier, author of The Brand Gap and Zag.

Using Video to Promote Your Ad Agency

Any small and midsize ad agency can use simple, inexpensive online videos for promotion. Videos build relationships and can be very persuasive. You can create individual videos that stand alone to post on your agency’s Website or blog.