To be an effective writer, spend more time planning and less time writing

content marketing for ad agency new business

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of […]

You need to do this one thing to build your ad agency’s brand …

writing for ad agency new business

  If I were the owner of an advertising, digital or media agency, to build my agency’s brand, I would WRITE!  This isn’t a new discovery for me. Since the beginning, I’ve written my way into a thriving new business consultancy. My blog provides a consistent flow of inbound leads. I’ve never had to make […]

Persuasive Writing for Ad Agency New Business

Too often good agencies succumb to bad writing. When it’s in high-stakes documents like proposals and client briefs, you put revenue at risk. Emails, proposals, website copy, case studies – they’re all responsible for making a crucial first impression. Yet too easily agencies fall back on jargon, generalizations and wordiness when trying to get their […]

Writer’s Block Can Derail Ad Agency New Business

writer's block content marketing ad agency new business

Consistently creating content is the fuel for an inbound new business program. With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise. I’ve been writing about business […]

How to Write A Blog Post for Ad Agency New Business

A blog post writing template

A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get […]

Thought Leadership, Millennial Marketing and Ad Agency New Business

creating a niche for ad agency new business

How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the  founder […]

Win Without Pitching Webinar: Write 30 Posts in 30 Days

Blair Enns Win Without Pitching

5 December 2013 | 12:00 pm Eastern Time I’m conducting a Win Without Pitching Webinar for Blair Enns on how to develop a system to consistently create the kind of content that gains you a positioning of expertise that will generate new business opportunities. I’ve known of Michael and his work in helping creative firms […]

Content Marketing: The 40-25-35 Formula for Effective Writing

a formula for writing content

Even though there are big rewards from content marketing for new business, it is also a huge challenge. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating leads and creating new business opportunities without having to pitch for them. It can […]

Content Marketing: Reading Will Fuel Your Writing

reading fuels your writing for content marketing Michael Gass

Okay, I believe that content marketing can create significant traffic to my agency’s blog and generate inbound new business leads. But my main concern is that I wont have enough to write about that would be of interest to my audience. What should I do?

Content Marketing: 8 Steps to Blogging Success

eight ingredients for blogging success

As import as it was for an agency to have a Website it is now as important to have an agency blog. But it isn’t something to “check-off” your to do list. It must be done correctly to be effective for new business. This post provides some helpful insights and tools that you can utilize to make your agency’s blog successful.