Ad Agencies Should Shift Into Consulting Roles for New Business

Tom Fisburne ad agency new business

How agencies can reinvent themselves by developing consulting services to open the door for new business.  For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate […]

Free or Paid Content? The 50 Most Successful Digital Companies in the World

50 top digital companies

A list of media companies that are making the most money in the digital economy by  both free and paid content. The paidContent 50 ranks digital-media companies based on a simple and objective metric: the revenue they earn from digital content, or from the advertising around that content.  The “digital content” businesses include news, information and entertainment […]