I’m often asked what is the very first step in developing a new business program for a small-to midsize ad agency using social media? A critical initial decision must be made by your agency. To have an efficient and effecting new business program you must first … identify your agency’s point of differentiation and select a target audience.
How to Get Started Using Social Media for Ad Agency New Business
Filed Under: New Business Tactics, New Business Tips, New Business Tools, New Business Trends, Social Media Tagged With: ad agency blog, Advertising, Blog, Blogs I Recommend, Google Reader, Michael Gass, midsize ad agencies, On the Web, RSS, small ad agencies, Twitter, Weblogs
The Reader’s Digest Version of SEO for Ad Agency New Business
A recent CMO study reported that 80% of companies found their vendors, not the other way around. SEO is important for agency new business. You need to optimize SEO for your agency’s target audience to be able to find you. Hubspot’s marketing blog provides the shortest tutorial ever for SEO (Search Engine Opitmization).