Fueling Ad Agency New Business
I attended a PR Newswire Web 2.0 seminar in Nashville. The seminar was led by Michael Pranikoff, director of emerging media for PR Newswire. Michael followed up the seminar with additional information that I thought would be a great social media resource for small-to midsize ad agencies.
It’s interesting to note that in the preliminary results of the first 200+ agencies that have participated in our 2008 Agency New Business Survey, most are still dependent upon traditional tools to obtain new business.
Web 2.0 is not only a hot button for clients but can generate new business for your ad agency. This Nashville agency is creating quite a buzz.
Your ad agency’s new business program needs to pay attention to social media. Like it or not, Web 2.0 is now mainstream and needs to find its way into your agency’s self promotional mix.
We are experiencing a paradigm shift in ad agency new business programs. The old way was the agency new business hunter seeking and intercepting prospective clients. Today, it is all about positioning your agency to be found by your prospective client community. When they are ready to engage, they will even initiate the contact. With […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me