A new business model for ad agencies that combines the best of what a creative agency can do and the best of what crowdsourcing can offer. Havas, a leading advertising holding group, sees enormous potential in a new model for advertising agencies. They have announced acquisition of Victors & Spoils, the world’s first creative advertising agency […]
Validation for the World’s First Creative Ad Agency Built on Crowdsourcing Principles
Filed Under: Agency Leadership, New Business Trends, Social Media Tagged With: ad agency model, advertising agencies, Chipotle, Coca-Cola, Converse, Crocs, Discovery Channel, Dish, Edward Boches, Havas, John Winsor, Michael Gass, new business, Victors & Spoils
Ad Agency Compensation: The biggest frustration of CMOs
For small to mid-size ad agencies, it’s time to address the cost of creating advertising in terms of time and money. All our clients want to know is this – Can your agency solve my problems quickly and at less cost? Advertising agencies aren’t changing of their own accord, they are being changed. We’ve seen digital […]
Filed Under: Agency Compensation Tagged With: ad agency compensation, CMO, Crispin, digital revolution, Fortune 500 companies, John Winsor, Michael Gass, Porter + Bogusky, Victors & Spoils