Fueling Ad Agency New Business
The reader’s digest version of the top insights from the largest agency new business conference of the year. The 2011 Mirren New Business Conference was recently held in NYC. With over 400 advertising agencies represented, this is the premiere event of the year for agency new business. Over 400 agencies were represented for this 3 […]
Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for ad agency new business. Sysomos is the leading provider of social media monitoring and analytics technology. They have analyzed more than a billion tweets generated by over 20 million Twitter users in 2010. This included […]
How to engage Twitter with purpose and intention for agency new business. I currently have over 100,000 Twitter followers of my two Twitter accounts @MichaelGass and @FuelLines. Twitter is the leading traffic generator to my blog Fuel Lines. Out of 30,000 + monthly page views, Twitter easily delivers more than half of my blog’s traffic. […]
A tool that will allow you to find and build Twitter followers that are new business prospects for your agency is TweetAdder. TwitterAdder is a simple to use software program. This tool does a great job in allowing you to build a data base of highly targeted prospects for you to follow on Twitter.
You can’t let a few negative people dictate how you use social media for ad agency new business. Unless you are Rush Limbaugh, most of us don’t enjoy having others say negative things about us. We have a desire to be liked. But please know that if you participate in social media you are guaranteed to get some negative comments. The larger your followers, the more negative comments you can expect.
Twitter is one of the best social media tools to be used to generate traffic and leads for your agency’s new business.
For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.
What I’ve discovered with Twitter is that it is great tool for creating awareness and traffic for my blog but is equally effective and efficient as a networking tool. Just remember to retain your offline personal networking skills while online. Here are my ten tips on creating personal networks with Twitter:
Twitter Usage In America: 2010 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Series. This report is derived from three years of tracking data on Twitter usage in the United States. It is filled with rich information that can help guide the use of Twitter for your agency and its clients. Twitter is more of a broadcast channel than many realize. The majority of users never post anything … but they are definitely reading and clicking.
Social media recognizance could provide a significant advantage to agencies new business initiatives. Twitter, along with blogs, blog comments, and other social networks, is abundant with conversations that can give your agency a boost over your competition. JetBlue Airways tested the social media credibility of ad agencies vying for the airline’s marketing account by tweeting. Ad Age’s Kunur Patel recently reported, in his article JetBlue Marketer to Agencies: Find Me on Twitter.
Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog. The following 38 advertising agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of April. The winner will be featured on Fuel Lines throughout the month and included in the voting for ad agency blog of the year.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me