My 70-20-10 Twitter Formula for Ad Agency New Business

twitter for ad agency new business

A simple formula for using Twitter more effectively for new business.

I’ve been using Twitter for new business since 2007. It is the leading traffic generator for my website traffic.  One of the best helps I found when I first started using Twitter came from Angela Maiers, educator, author, blogger who leads Maier Educational Services.

Angela developed a simple Twitter Engagement Formula that provided focus and purpose for her participation. She called it the 70-20-10 Formula:

  • 70% Sharing others voices, opinions and tools. 
  • 20% Collaborations, directly responding, connecting and collaborating with others.

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[Infographic] How To Write The Perfect Tweet

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Three goals for creating the perfect Tweet: amplify, engage and convert - Gerry Moran

I am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients. Here are some amazing Twitter Stats:

  • After launching in 2006, Twitter now has more than half a billion profiles (Semiocast)
  • There are 175 million tweets sent from Twitter every day in 2012 (Infographics Labs)
  • The average Twitter user has tweeted 307 times (Diego Basch)
  • 32% of all Internet users are using Twitter (Marketing Land)
  • 34% of marketers have generated leads using Twitter (Dazeinfo)

Marketing strategist, entrepreneur and educator, Gerry Moran of MarketingThink.com, has created a great infographic, “How To Build The Perfect Tweet.” It illustrates how to create an appealing tweet that will reach more people and provide new business opportunities for your agency.… Continue reading

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HootSuite Pro for Ad Agency New Business

Hootsuite for ad agency new business

 You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro.

In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business.

There are a number of tools that I recommend to help manage your agency’s New Business | Social Media program. HootSutie is at the top of my list.

In late 2012 HootSuite hit 5 million users, including 79 of the Fortune 100 companies.

… Continue reading

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Infographic: Social Media Demographics for Ad Agency New Business

You must choose and know your audience if you are to have success using social media for new business.

Most small to midsize agencies refuse to name who their target is because of the fear of missing a new business opportunity that won’t be reflective of their target audience. They lack the will power to publicly state it.

“By appealing to everyone, brands (agencies) end up appealing to no one.  Standing for everything is the same as standing for nothing.” Tim Williams, author of, Positioning for Professionals

Knowing your target is a prerequisite to any new business program.… Continue reading

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The Single Most Important Twitter Tool for Ad Agency New Business

TweetAdder Twitter prospects new business

TweetAdder is one of the most important tools you can use to build a targeted following on Twitter. 

There are hundreds of 3rd party tools for Twitter, but one stands out above the rest as the most productive for using Twitter for new business.

You don’t want followers just to have followers. Inbound lead generation will only happen if the bulk of your followers are your agency’s best prospects.

TweetAdder is a software program that charges a one-time fee to download and use this tool to build a Twitter database of people to follow.… Continue reading

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101 Insights from the 2011 Mirren New Business Conference

1 Mirren New Business

The reader’s digest version of the top insights from the largest agency new business conference of the year.

The 2011 Mirren New Business Conference was recently held in NYC. With over 400 advertising agencies represented, this is the premiere event of the year for agency new business. Over 400 agencies were represented for this 3 day event that included 30 sessions.

Wish you could have been there? I thought the next best thing for those who missed it would be sharing some of insights gleaned from the attendees who were Twittering live from  the conference using the Twitter hashtag #MIRREN, sharing some of the best-of-the best information.… Continue reading

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Twitter Study Provides Data for Ad Agency New Business

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Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for ad agency new business.

Sysomos is the leading provider of social media monitoring and analytics technology. They have analyzed more than a billion tweets generated by over 20 million Twitter users in 2010. This included bio, website address and location information (both textual and lat / long) disclosed in their profile pages to see how many details Twitter users were divulging.… Continue reading

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Engage Prospects In Twitter for Ad Agency New Business

twitter

How to engage Twitter with purpose and intention for agency new business.

I currently have over 100,000 Twitter followers of my two Twitter accounts @MichaelGass and @FuelLines.  Twitter is the leading traffic generator to my blog Fuel Lines. Out of 30,000 + monthly page views, Twitter easily delivers more than half of my blog’s traffic.

Twitter, like SEO, also delivers highly targeted traffic to my blog.  My tweets are specific to a clearly defined audience, ad agencies.… Continue reading

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Find Prospects Using TweetAdder for Ad Agency New Business

1 TweetAdder

A tool that will allow you to find and build Twitter followers that are new business prospects for your agency is TweetAdder.

TwitterAdder is a simple to use software program. This tool does a great job in allowing you to build a data base of highly targeted prospects for you to follow on Twitter.

Execute searches for people/companies to follow on Twitter:

  • By geographic location. Target companies, key executives within your particular market.
  • By profile data (i.e.

    • … Continue reading

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5 Tips for Handling Social Media Negativity for Ad Agency New Business

simon cowell

You can’t let a few negative people dictate how you use social media for ad agency new business.

Unless you are Rush Limbaugh, most of us don’t enjoy having others say negative things about us. We have a desire to be liked. But please know that if  you participate in social media you are guaranteed to get some negative comments. The larger your followers, the more negative comments you can expect.

Some of this negativity can be very rude and nasty.… Continue reading

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