Fueling Ad Agency New Business
Finding your agency’s best prospective client online audience is not yet an exact science. But for now you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there but all have their limitations. The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow.
Twitter is a social media tool that I wouldn’t have thought had much application for marketing but I’m now a believer. It is a great marketing tool. I’ve put together a few resources that I thought would be helpful as you explore this tool and learn how it can be used to promote your ad agency.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me