Fueling Ad Agency New Business Through Social Media
75 million people visited Twitter in January alone, over 23 million were from the US. According to Twitter, over 50 million tweets are sent daily.
Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential. That includes most ad agencies.
My primary objective for using Twitter has been to increase traffic to my blog. Twitter is now the leading traffic generator for FUEL LINES.
Twitter has long outgrown the original intent of its early adopters, establishing relationships with people by answering the question, “What are you doing?”
My Twitter participation from the very beginning has been from a new business perspective. How to use this new communication’s tool for ad agency new business. The way that I use it has been different than most. At times I receive some criticism from some early adopters of Twitter that I’m not using it correctly.
One of the early Twitter rules: Do not repeat your Tweets.
This first in-depth report of the 11.5 million Twitter accounts and how they are using it.
I’ve shared before that Twitter is the leading traffic generator to my blog. I currently receive more visitors to Fuel Lines through Twitter than through SEO or my email newsletter. Part of the reason for this is the growth of Twitter, it more than doubled in one month (Feb. 09). I also have over 15,000+ following my @michaelgass and @fuellines accounts.… Continue reading
Last night Twitter unveiled Twitter 101, launching its own resource of Web pages and and downloadable slideshow that explains what Twitter is and case studies of companies that are successfully using it for business. If your agency is new to Twitter, this is an excellent resource to get started. Please know as well that Twitter can also be used for agency new business. It is the number one leading traffic generator for my blog and can do the same for your agency.… Continue reading
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
