Fueling Ad Agency New Business Through Social Media
75 million people visited Twitter in January alone, over 23 million were from the US. According to Twitter, over 50 million tweets are sent daily.
Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential. That includes most ad agencies.
My primary objective for using Twitter has been to increase traffic to my blog. Twitter is now the leading traffic generator for FUEL LINES.
My consultancy business has been built through the use of social media. I practice what I preach. The strategies, tactics and tools that I recommend to you are the ones that have built my business internationally. My program that has also been refined by having been implemented in over 125 agencies in the US, Canada and the UK.
The leading traffic generator for my blog through the years has been Twitter.… Continue reading
Twitter has long outgrown the original intent of its early adopters, establishing relationships with people by answering the question, “What are you doing?”
My Twitter participation from the very beginning has been from a new business perspective. How to use this new communication’s tool for ad agency new business. The way that I use it has been different than most. At times I receive some criticism from some early adopters of Twitter that I’m not using it correctly.
One of the early Twitter rules: Do not repeat your Tweets.
This simple statement speaks volumes to the ad industry, your agency’s promotional efforts and advertising for clients.
“If you cannot measure it, you cannot improve it.”
Lord Kelvin
One of the reasons social media is growing in popularity is that it is more measurable than traditional media. That is especially important in this down economy. I am able to measure and improve upon my social media communications at incredible speed. Here are a few things that I am measuring which enables me to better reach my goals and objectives:
I’m sitting in front of the flat screen with my laptop halfway watching the new television program “Lie to Me” when I noticed that I’ve formed some habits, Twitter habits. No matter if I’m working or at leisure I’m drawn to Twitter.
Is time spent on Twitter worth it?
I’ve a lot of work to do for my own business and for my clients and I can’t afford to spend lots of time on Twitter, particularly if it has no benefit.… Continue reading
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
