My Steps for Fueling New Business Through Social Media

steps for ad agency new business through social media

 Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly.

strat·e·gy : A plan of action or policy designed to achieve a major or overall aim.

Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies  were caught “flat-footed” when it caught fire, being fueled by the greatest economic downturn since the Great Depression. Most agencies didn’t jump into the social media arena until 2010.… Continue reading

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My 70-20-10 Twitter Formula for Ad Agency New Business

twitter for ad agency new business

A simple formula for using Twitter more effectively for new business.

I’ve been using Twitter for new business since 2007. It is the leading traffic generator for my website traffic.  One of the best helps I found when I first started using Twitter came from Angela Maiers, educator, author, blogger who leads Maier Educational Services.

Angela developed a simple Twitter Engagement Formula that provided focus and purpose for her participation. She called it the 70-20-10 Formula:

  • 70% Sharing others voices, opinions and tools. 
  • 20% Collaborations, directly responding, connecting and collaborating with others.

    • … Continue reading

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The Single Most Important Twitter Tool for Ad Agency New Business

TweetAdder Twitter prospects new business

TweetAdder is one of the most important tools you can use to build a targeted following on Twitter. 

There are hundreds of 3rd party tools for Twitter, but one stands out above the rest as the most productive for using Twitter for new business.

You don’t want followers just to have followers. Inbound lead generation will only happen if the bulk of your followers are your agency’s best prospects.

TweetAdder is a software program that charges a one-time fee to download and use this tool to build a Twitter database of people to follow.… Continue reading

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Find Prospects Using TweetAdder for Ad Agency New Business

1 TweetAdder

A tool that will allow you to find and build Twitter followers that are new business prospects for your agency is TweetAdder.

TwitterAdder is a simple to use software program. This tool does a great job in allowing you to build a data base of highly targeted prospects for you to follow on Twitter.

Execute searches for people/companies to follow on Twitter:

  • By geographic location. Target companies, key executives within your particular market.
  • By profile data (i.e.

    • … Continue reading

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7 Tips for Using Twitter for Ad Agency New Business

twitter

Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your agency’s new business.

For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.

The following are seven of my personal tips to help make Twitter more effective for your agency’s new business:

  1. Don’t be afraid to use Twitter differently from the way it was originally intended to be used.

    2. … Continue reading

Filed Under: Agency Blogs, Fuel for Thought, New Business Tips, New Business Tools, New Business Trends, Social Media Tagged With: , , , , , , ,

Ad agencies are missing out on Twitter’s growth for new business

ad agencies missing new business opportunities from twitter

Agencies are missing an opportunity to grow their business by neglecting the power of Twitter.

My consultancy business has been built through the use of social media. I practice what I preach. The strategies, tactics and tools that I recommend to you are the ones that have built my business internationally. My program that has also been refined by having been implemented in over 125 agencies in the US, Canada and the UK.

The leading traffic generator for my blog through the years has been Twitter.… Continue reading

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