Fueling Ad Agency New Business
Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly. strat·e·gy : A plan of action or policy designed to achieve a major or overall aim. Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies […]
A simple formula for using Twitter more effectively for new business. I’ve been using Twitter for new business since 2007. It is the leading traffic generator for my website traffic. One of the best helps I found when I first started using Twitter came from Angela Maiers, educator, author, blogger who leads Maier Educational Services. Angela […]
TweetAdder is one of the most important tools you can use to build a targeted following on Twitter. There are hundreds of 3rd party tools for Twitter, but one stands out above the rest as the most productive for using Twitter for new business. You don’t want followers just to have followers. Inbound lead generation […]
A tool that will allow you to find and build Twitter followers that are new business prospects for your agency is TweetAdder. TwitterAdder is a simple to use software program. This tool does a great job in allowing you to build a data base of highly targeted prospects for you to follow on Twitter.
Twitter is one of the best social media tools to be used to generate traffic and leads for your agency’s new business.
For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.
My primary objective for using Twitter is to generate traffic to my blog. Twitter is the leading traffic generator for my blog (25,000+ page views for August). There are a number of Twitter tools that will allow you to take advantage of Twitter’s growth for ad agency new business:
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me