Workshop: A New Approach for New Business – Chicago

Ad Agency New Business Workshop Chicago

The Primary Battle for New Business Has Moved Online.  This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked […]

Registration Now Open for Fuel Lines New Business Conference 2015

music city center ad agency new business conference

A new model for ad agency new business. New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. You never change things by fighting the existing reality. To change something, build a new model that makes the existing […]

4A’s New Business Webinar

4A's ad agency new business webinar

How to Use Social Media to Attract New Business Gaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever. In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around. […]

Ad Agency New Business Workshops

Fuel Lines Business Development

A New Approach for New Business New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online. My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers […]

New 4A’s Webinar for Advertising Agencies

4A's New Business Webinar

A Formula for Fueling New Business through Social Media The new model for new business that will make the existing model obsolete might surprise you—instead of chasing new business, it’s more important for you to learn how to be found. Why? In a CMO Counsel study, 80% of decision makers said they found their vendors, […]

Thought Legion and The List Provide New Resource for Advertising Pros

Tim Williams Thought Legion

SALT LAKE CITY, Feb. 21, 2013 /PRNewswire-iReach/ — 2013 will see a new online professional development resource for advertising agency and marketing professionals in the form of Thought Legion, delivered exclusively via one of today’s most popular forms of training: live and on-demand webinars. The best minds in the business are already lining up to […]

A Top 20 List of Ad Agency New Business Articles for 2011

Information regarding new business and social media continues to be the top interests of advertising agencies. There were over 100,000+ page views for FUEL LINES in the first few months of the year. As signs of economic recovery are on the horizon small to midsize ad agencies, digital agencies and PR firms are even more […]

Ad Agencies: 5 Solutions for Hiring, Training and Retention

ad agency training

“The average Starbucks barista gets more training than the average communications employee.” Andrew Bennett According to a recent 4A’s and Arnold Worldwide Survey: 90% of agency staff say they have to figure things out on their own due to the lack of training and 50% of talent in the marketing and communications industry feel undertrained […]

Study: Ad Agencies Not Doing a Good Job of Training or Retaining Employees

Ad agencies are doing a poor job of nurturing their employees and instilling a sense of loyalty to their shops and that’s bad news for new business. According to a recent 4A’s and Arnold Worldwide Survey: Seven in 10 of those surveyed would return a call to a recruiter, three in 10 of the employee […]