Fueling Ad Agency New Business
These are my personal observations, opinions, philosophy and tips from my experience working with social media honed and refined through my personal use and my work with over 50 ad agencies, PR firms, interactive and design shops over the past three years. My work with social media, from the beginning, has been from a new business perspective to grow inbound lead generation and personal networks.
Within weeks of celebrating my first year of having my own blog I totally agree with marketing guru, Tom Peters. Blogging has changed my life and has become the best marketing tool I have ever used. That being said, here are my top 25 reasons why ad agencies should consider blogging.
It was once said that,
“Every business needs a Web site.” Today it’s, “every business needs a blog.”
“No single thing in the last fifteen years, professionally, has been more important to my life than blogging. It has changed my life, it has changed my perspective, it has changed my intellectual outlook, it’s changed my emotional outlook (and it’s the best damn marketing tool by an order of magnitude that I’ve ever had.)” Business Guru, Tom Peters
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me