The right reading resources can help fuel your agency’s new business. The only constant in advertising is change and that change can dramatically impact your agency’s new business development. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications. If you are responsible for new […]
To begin a successful agency new business program one of the first steps is to identify your best target audience and build a data base of company information that would include contacts. The List is one of the better services that I’ve used when I was leading new business efforts for a number of agencies. […]
There are several new blogs that will be of help to your agencies new business efforts that I want to introduce. Each of these blog authors have a great amount of experience working with advertising agencies of all sizes for new business and each of them also has a unique perspective. I highly recommend that you include them in your online reading as resources for your agencies new business.