Most Ad Agencies Have No Plan for New Business

The Cobbler's Children for Ad Agency New Business

Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes. The most common positive trait among these agencies […]

10 Reading Resources for Ad Agency New Business

The right reading resources can help fuel your agency’s new business. The only constant in advertising is change and that change can dramatically impact your agency’s new business development. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications. If you are responsible for new […]

The List for Ad Agency New Business

ad agency new business data base The List

To begin a successful agency new business program one of the first steps is to identify your best target audience and build a data base of company information that would include contacts. The List is one of the better services that I’ve used when I was leading new business efforts for a number of agencies. […]

Jump Start Your Ad Agency Blog Using Email

If your ad agency has or is considering writing a blog, deciding how to spread the word to acquire readers is important: If relevant corporate marketers aren’t reading it, the time you invest in writing may be in vain.
Common ways to promote your blog include:

Advertising Works: Ad Agency Advertises for New Business

Todd Knutson, CEO of The List, recently highlighted an agency that actually practiced what it preached, An Ad Agency that was advertising its services, even offering a discount during the recession. It worked!

75 Ad Agency New Business articles, posts, reports, surveys and white papers

There is a growing roster of ad agency new business blogs that provide a platform for thought-leaders to exchange ideas, learn from each other and their audience. From these I have I’ve created a repository of 75 ad agency new business articles, posts, white papers, reports and surveys discovered as part of my daily reading.

3 Ad Agency New Business Blogs That Provide Fresh Perspectives

There are several new blogs that will be of help to your agencies new business efforts that I want to introduce. Each of these blog authors have a great amount of experience working with advertising agencies of all sizes for new business and each of them also has a unique perspective. I highly recommend that you include them in your online reading as resources for your agencies new business.

Do you buy or build your ad agency’s new business database?

A guest posts written by Todd Knutson. Many ad agencies and marketing services companies expect their new business director to build their own marketing and sales database. Is this a smart business decision?