10 Reading Resources for Ad Agency New Business

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The right reading resources can help fuel your agency’s new business.

The only constant in advertising is change and that change can dramatically impact your agency’s new business development. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications.

If you are responsible for new business, you know how easy it is to get side-tracked within the agency environment. I would encourage you  to set up a simple routine for reading, your personal ‘continuing educational program’, specific to new business.… Continue reading

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The List for Ad Agency New Business

ad agency new business data base The List

To begin a successful agency new business program one of the first steps is to identify your best target audience and build a data base of company information that would include contacts.

The List is one of the better services that I’ve used when I was leading new business efforts for a number of agencies. They specialize in providing intelligence to  advertising, marketing, and creative agencies.

Ad agency new business directors spend lots of time locating and pre-qualify prospective clients for their agency.… Continue reading

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Jump Start Your Ad Agency Blog Using Email

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This is a guest post from my friend Todd Knutson, CEO of The List, the most accurate online database of marketing and advertising decision makers in North America. Todd is also the author of a great new business blog, New Business Intel.

If your ad agency has or is considering writing a blog, deciding how to spread the word to acquire readers is important: If relevant corporate marketers aren’t reading it, the time you invest in writing may be in vain.… Continue reading

Filed Under: Agency Blogs, Best Practices, New Business Tips, Social Media Tagged With: , , , ,

Advertising Works: Ad Agency Advertises for New Business

Advertising Agency Advertises

Todd Knutson, CEO of The List, recently highlighted an agency that actually practiced what it preached, An Ad Agency that was advertising its services, even offering a discount during the recession. It worked!

When asked by a reporter from the National Post, Ron Telpner, chairman and CEO Brainstorm, a Toronto-based agency, (read interview here), Why did you choose to advertise your services? It’s not a move that many agencies would take — at least not so publicly.… Continue reading

Filed Under: Agency Promotion, New Business Tactics, New Business Tools, New Business Trends Tagged With: , , , , , ,

75 Ad Agency New Business articles, posts, reports, surveys and white papers

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There is a growing roster of ad agency new business blogs that provide a platform for thought-leaders to exchange ideas, learn from each other and their audience. 

From these I have I’ve created a repository of 75 ad agency new business articles, posts, white papers, reports and surveys discovered as part of my daily reading:

  1. 10 steps to win more new business from first meetings
  2. From the first presentation to the final. Keep your Ad Agency in the game
  3. Where Do You Find Your New-Business Directors?

    4. … Continue reading

Filed Under: Agency Blogs, New Business Tips, New Business Tools, New Business Trends, Social Media Tagged With: , , , , , , , , , , , , ,

3 Ad Agency New Business Blogs That Provide Fresh Perspectives

new business dingo

There are several blogs that will be of help to your agencies new business efforts that I want to introduce. Each of these blog authors has a great amount of experience working with advertising agencies of all sizes for new business and each of them also has a unique perspective. I highly recommend that you include them in your online reading as resources for your agency’s new business.

Clive Maclean’s Blog, Resources to Grow a Profitable Agency

“Driving profitable growth within an agency requires much more than just new business!… Continue reading

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Do you buy or build your ad agency’s new business database?

todd-knutson

A recent survey reveals that only 34 of advertising agencies and 57% of all other marketing services companies understand how to implement a proactive new business program. A key to any new business program is prospective client database.

This is a guest post written by Todd Knutson, CEO of The List, a leading provider of prospecting information on corporate marketing, advertising decision makers and a sponsor of FUEL LINES. Todd has extensive experience in new business development, particularly for ad agencies.… Continue reading

Filed Under: New Business Tips, New Business Tools Tagged With: , , , ,