Fueling Ad Agency New Business
Why it’s so hard to remain focused on new business and how to deal with distractions. The atmosphere is often chaotic at most agencies. There are numerous interruptions and urgent requests throughout each day. It’s an environment that’s in a perpetual state of distraction. Working in this kind of climate is stressful. You’re constantly shifting […]
One of our biggest challenges for new business is knowing work on each day. It’s also the key to lessening the distractions and increasing our productivity. So, the use of your calendar needs to be a priority.
To be more successful, you’ll need to be less accessible. Owners of small to midsize agencies are a key to new business. You must manage your time wisely. Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt, author of the New York Times […]
You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. There are a number of tools that I recommend to help manage your agency’s […]
If you want to have a productive new business program, you must decide what you are not going to do. Most everyone has a “To-Do List.” But it can be helpful to periodically create a “Not To-Do List.” Simply make an assessment of all of the non-productive things you are currently doing that need to […]
It is hard to stay focused and productive with so many workplace distractions such as laptops, smartphones, tablets and social media. The new business director has to be like the rudder of a ship when it comes to new business and keep it consistently focused on new business. I have been working in ad agency […]
One of the main reasons agency principals haven’t been as inclined to participate in social media is that they are already over extended with little time for anything additional in their professional or personal lives. When they make time to participate and understand social, is when relent that it isn’t going to go away and will continue to impact our industry. What will make the social media pill easier to swallow is the understanding the multiplicity of benefits it provides.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me