Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch, from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers. […]
Ad Agencies: Audience Development Comes Before Business Development
Filed Under: Agency Leadership, Agency Networks, Agency Promotion, Best Practices, Content Marketing, Inbound Marketing, Social Media Tagged With: business development, Mack Collier, Michael Gass, new business, O'Reilly Media, Social Media, Tim O'Reilly