2008 the year the perfect storm rained down on the ad agency industry

2008 will be remembered as the year that we saw the most severe economic down turn since the great depression. It was also the year that social media became mainstream and swept in the most revolutionary period to impact the ad industry since television.

Agency New Business Impacted by The Perfect Storm

the perfect storm

My observations, from the front line trenches, is that we are in the midst of a “perfect storm.” There are dramatic changes occurring for the way small and midsize ad agencies acquire new business.

With the acceptance and growth of new media plus a downturn in the economy, there has been an acceleration of a paradigm shift that has been developing for agency new business development.