Continue to generate a great return on your time investment, writing for your agency’s blog, by recycling older content. As you write your posts, learn to write “ever-green” to give the content a long shelf life. I recently wrote a post, 50 of the Best Insights from Ad Age’s First Ever Small Agency Conference, the first ever small […]
Social Media = transparency and you can’t be more transparent than ad agency CEO Bob Hoffman. If you are an agency CEO and don’t have a blog, you are missing a prime opportunity to develop a following of loyal fans, ready to do business with you and your agency.
The best “tell-tale” sign that an agency is doing well or that we may be moving out of the current recession is when agencies are hiring.
Bob Hoffman, CEO of Hoffman/Lewis Advertising in San Francisco sent me a heads-up on a new post he had written for his blog, The Ad Contrarian. Instead of using a “head-hunter” Bob’s agency is using his social media network to fill the following 12 positions:
Writing a book a book can put your agency on the map. It benefits new business. When I started my blog I tried to be strategic and think further down the road. Surely there were ways to reuse the content. One of the ways that I identified was a book.
I’ve already written about social media’s impact upon ad agency new business: Four Ways Social Media is Changing Advertising Agencies New Business. I also believe that social is having great impact upon advertising and marketing. It is affordable, timely and easier to measure than traditional media.
These are my personal opinions, observations and tips that have been honed and refined over this past year. They are part of my overall philosophy of incorporating social media into your agency’s new business program.
BusinessWeek’s online Business Exchange now has posted a synopsis and links to over 192 news articles and 202 blog items on the subject of “Advertising In A Recession.” This topic is part of Business Exchange idea, suggested by Jessica Sibley. This topic contains 192 news and 202 blog items.
“Go against the grain. Every agency is trying to convince clients that they can do it all. Instead, be an agency that does only one thing really well. Specialize in retail, or become expert in marketing to Mid-Westerners, or only work on luxury brands, or only do creative work. Find something you can be famous for.” Bob Hoffman