5 Ways to Recycle Older Content for Ad Agency New Business

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Continue to generate a great return on your time investment, writing for your agency’s blog, by recycling older content.

As you write your posts, learn to write “ever-green” to give the content a long shelf life. I recently wrote a post, 50 of the Best Insights from Ad Age’s First Ever Small Agency Conference, the first ever small agency conference sponsored by Ad Age. Even though this was a one-day conference, I purposefully wrote the post in a way that would allow the content to be used for a much longer period of time.… Continue reading

Filed Under: Agency Blogs, Best Practices, Social Media Tagged With: , , , , ,

Ad Agency CEO’s Blog – The Ad Contrarian

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Social Media = transparency and you can’t be more transparent than ad agency CEO Bob Hoffman

Recently I was introduced to the blog, The Ad Contrarian, cranky opinions and advice from the CEO of a pretty big ad agency. Bob Hoffman the author is CEO of Hoffman/Lewis advertising in San Francisco and St. Louis. He is the author of the book by the same name, The Ad Contrarian. Bob has a growing following as one fan recently wrote, “Your no b.s., take-no-prisoners approach to our business is entertaining, informative, and spot-on…”

You see a personal side of Bob through his blog.… Continue reading

Filed Under: New Business Talents, New Business Tools, New Business Trends, Social Media Tagged With: , , , ,

It’s Usually the Best Sign When Ad Agencies are Hiring!

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In the midst of such a long drawn out recession, it’s always good news when you hear of an ad agency that is hiring.

The best “tell-tale” sign that an agency is doing well is when they are having to fill staff positions due to new business.  Bob Hoffman, CEO of Hoffman/Lewis Advertising in San Francisco sent me a heads-up on a new post he had written for his blog, The Ad Contrarian.

Instead of using a “head-hunter” Hoffman/Lewis Advertising  is using Bob’s social media network to fill the following 12 positions:

  • Creative Director/Group CD (2)
  • Junior Copywriter
  • Junior Art Director
  • Edit Suite Assistant
  • Account Executive
  • Account Coordinator (2)
  • Director, Brand Strategy
  • Data Analyst
  • Sr.

… Continue reading

Filed Under: Agency Blogs, Fuel for Thought, New Business Talents, Social Media Tagged With: , , , , ,

8 Benefits to Writing A Book and Six Ways to Publish It Online

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Writing a book a book can put your agency on the map. It benefits new business.

When I started my blog I tried to be strategic and think further down the road. Surely there were ways to reuse the content. One of the ways that I identified was a book. I actually outlined a book prior to starting my blog and 290+ blog posts later I’m almost there.

I’ve identified  8 benefits to writing a book feel free to ad some of your own:

  1. It positions you as an expert
  2. It allows you to reach more people
  3. It provides you with the “ultimate” business card
  4. It makes you more money
  5. It benefits business
  6. It ranks you as a credible source
  7. It gives you a personal sense of accomplishment
  8. It enables you to leave a legacy

Here are a few of examples of agency principals that have written a book.… Continue reading

Filed Under: New Business Tactics, New Business Tips Tagged With: , , , , , , , , , , ,

How Social Media Impacts Advertising and Marketing

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Social media provides such a great platform for collaboration. I’ve gained a lot of insight by listening and by engaging in online conversations particularly through my blog, Twitter. I love that it is still evolving and all of us are figuring it out as we go. I’m appreciative to the early social media adopters and for their continued influence within this new space. My interest in social media is from a communications, marketing and new business perspective.… Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , ,

10 Tips to Help Ad Agency CEOs Develop a Blog

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These are my personal opinions, observations and tips that have been honed and refined over this past year.  They are part of my overall philosophy of incorporating social media into an agency’s new business program.

Social media “teaches” agencies to promote themselves the way they should have been doing it all along. Agencies need a differentiated and appealing position to a particular target audience. The should always lead with the benefits to their target audience rather than agency capabilities.

… Continue reading

Filed Under: New Business Tips, New Business Trends, Social Media Tagged With: , , , , , , ,

400 articles on the subject of “Advertising In A Recession.”

BusinessWeek‘s online Business Exchange now has posted a synopsis and links to over 192 news articles and 202 blog items on the subject of “Advertising In A Recession.” This topic is part of Business Exchange idea, suggested by Jessica Sibley.  I’ve added an additional six “advertising in a recession” articles of my own for a total of 400.

One of my favorite agency blogs, The Ad Contrarian, has the most read article out of them all entitled Good Strategy For Bad Times, written by guest blogger Sharon Krinsky. 

Here are the top 10 “Advertising in a Recession” articles:

  1. Good Strategy For Bad Times
  2. Local Advertising Booster Yodle Growing Like A Weed, Raises $10 Million
  3. Fear Kills Businesses, Dead
  4. When the Going Gets Tough, the Tough Don’t Skimp on Their Ad Budgets
  5. The Ad Recession Is Two Years Old.

    6. … Continue reading

Filed Under: Fuel for Thought, New Business Trends Tagged With: , , , , , , ,

Fuel for Thought: Ad Agencies Need to Specialize

“Go against the grain. Every agency is trying to convince clients that they can do it all. Instead, be an agency that does only one thing really well. Specialize in retail, or become expert in marketing to Mid-Westerners, or only work on luxury brands, or only do creative work. Find something you can be famous for.”

Bob Hoffman, ceo of Hoffman/Lewis advertising in San Francisco and St. Louis. Author of the blog, The Ad Contrarian

… Continue reading

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