Fueling Ad Agency New Business
“The average Starbucks barista gets more training than the average communications employee.” Andrew Bennett According to a recent 4A’s and Arnold Worldwide Survey: 90% of agency staff say they have to figure things out on their own due to the lack of training and 50% of talent in the marketing and communications industry feel undertrained […]
Ad agencies are doing a poor job of nurturing their employees and instilling a sense of loyalty to their shops and that’s bad news for new business. According to a recent 4A’s and Arnold Worldwide Survey: Seven in 10 of those surveyed would return a call to a recruiter, three in 10 of the employee […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me