In a recent Advertising Age article Tim Williams writes, “… we’re at the nexus of the Great Recession and the Great Transformation of Marketing. In circumstances like these, a strategy of “just try harder” won’t take you very far.”Tim shares 15 things your agency can’t afford to risk during these current times of change.
16 Risks Small-to Mid-size Ad Agencies Can’t Afford to Take
Expand Your Agency By Narrowing Your Focus
“In turbulent times … The natural response is to “try a little bit of everything”; to expand your services, broaden your capabilities, and try to appeal to more clients. It seems like common sense, but it’s exactly the wrong response. The best growth strategy — in good economies or bad — is to decide what not to do.”
Ad Agencies Need a Position for New Business
Promote Your Ad Agency Through the Recession
Let me preface this post by saying that small to midsize agencies have a once in a lifetime opportunity to grow their agency during turbulent financial times. Now is the time to step up your advertising agency’s new business efforts.
Fuel for Thought: Moving from the middle for agency new business
“Branding your agency means moving from the middle and taking a side. If you don’t claim a position, you will be positioned simply by your location. Which is really no position at all.”– Tim Williams