16 Risks Small-to Mid-size Ad Agencies Can’t Afford to Take

risk ad agency newbusiness

In a recent Advertising Age article Tim Williams writes, “… we’re at the nexus of the Great Recession and the Great Transformation of Marketing. In circumstances like these, a strategy of “just try harder” won’t take you very far.”Tim shares 15 things your agency can’t afford to risk during these current times of change.

Expand Your Agency By Narrowing Your Focus

social media makes new business easier

“In turbulent times … The natural response is to “try a little bit of everything”; to expand your services, broaden your capabilities, and try to appeal to more clients. It seems like common sense, but it’s exactly the wrong response. The best growth strategy — in good economies or bad — is to decide what not to do.”

Ad Agencies Need a Position for New Business

The starting point for any ad agency new business program is your positioning. It is a fundamental prerequisite for small and midsize agencies. Positioning is everything. It is also the place where most agencies where most agencies fail.

Promote Your Ad Agency Through the Recession

Let me preface this post by saying that small to midsize agencies have a once in a lifetime opportunity to grow their agency during turbulent financial times. Now is the time to step up your advertising agency’s new business efforts.

Fuel for Thought: Moving from the middle for agency new business

“Branding your agency means moving from the middle and taking a side. If you don’t claim a position, you will be positioned simply by your location. Which is really no position at all.”– Tim Williams