Fueling Ad Agency New Business
Here’s a challenge for advertising, digital, media and PR agencies. Let’s take it one step further … Can you describe your agency in six words “without” using these 10 Things Ad Agencies “usually” Say About Themselves? Ten things agencies are most likely to say about themselves: Full service Comprehensive solutions Great ideas Results oriented Integrated marketing approach […]
A recent challenge to advertising agencies enlisted over 50 responses. They were asked to describe their agency in six words or less. They were also asked to describe their agency in six words “without” using these 10 Things Ad Agencies “Usually” Say About Themselves ?
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me