Business development doesn’t have to be so hard for small to midsize agencies. I’ve spent almost my entire advertising career in business development. I can tell you from my experience that agencies are historically bad when it comes to marketing themselves. It’s as if they lose their marketing minds. They tend to forget the very […]
SlideShare: Steve Jobs’ 10 Presentation Tactics
Developing the ability to be a great presenter is an important skill set for agency new business. The first speech I ever gave, I read through my outline in just a few minutes then stood speechless in front of about 100 people not knowing what to do next. Greatly embarrassed, I vowed to never let that […]