12 Initial Steps for Ad Agency New Business Directors

12 steps new business directors

If you are charged with developing a new business program for a small to midsize advertising, digital, media or PR agency, then this article is for you. I’ve often found that new business development people often lack experience. They also usually have responsibilities other than developing new business. If this is your situation,  I’ve pulled […]

Ad Agency New Business 101: Conduct a SWOT Analysis

SWOT Analysis for Ad agency New Business

A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop.   Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses […]