Study: The Top Reasons CMOs Hire Ad Agencies

drew mclellan ad agency new business

This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model. This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium […]

Study: 12 Tools That Most Ad Agencies Use for New Business

guide to ad agency new business tools

A helpful resource for any agency owner or employees involved in agency new business. RSW/US and Mirren Business Development co-sponsored a study of tools for new business. They surveyed over 300 agency principals and senior executives to better understand what tools agencies are using and which are the most effective. “New Business Tools: The Definitive Guide,” […]

What is your agency doing to meet the escalating demands for digital?

digital marketing ad agencies

  Digital is not an idea that you merely ‘check off’ your list. Traditional agencies should know by now that digital training is critical to their new business success.  “The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top […]

243 Ad Agencies Share How They are Different from the Rest for New Business

ad agencies differentiation and positioning

The agencies that win the most new business will have a differentiating position from their competitors.
In a recent blind ad agency new business survey I asked the question, Does your agency have a unique point of differentiation from competitors? Here’s their response.

Fluent: The Razorfish Social Influence Marketing Report

I want to introduce you to Fluent: The Razorfish Social Influence Marketing Report. The purpose of Fluent is to help marketers understand how to employ Social Influence Marketing more effectively. We believe Fluent dispels some common myths about social media and influencers, such as:

FUEL LINES: 2009 Reader Survey

I am eager to make my blog better and more relevant to your needs and interests. But to do that, I need your input. That’s why I have created this 2009 Reader Survey.