Fueling Ad Agency New Business
You’ve probably heard of ADBOWL, but you may not know that the idea originated at a midsize ad agency’s Super Bowl party in Albuquerque, NM. Ten years later, growing in size every year, the idea has paid great dividends to the agency generating national television, press coverage and positioning it as an industry leader.
This is a guest post written by Don Beehler. Don is the author of the blog, The Art of Telling Your Agency’s Story. He provides public relations consulting services to small- and medium-sized advertising agencies and businesses.
Writing a book a book can put your agency on the map. It benefits new business. When I started my blog I tried to be strategic and think further down the road. Surely there were ways to reuse the content. One of the ways that I identified was a book.
Times are tough for all of us in the agency business. My agency’s clients have cut their budgets significantly, some by half or more. Fortunately, we have been following a consistent marketing program for several years and recently won a big piece of business that’s tiding us over. Still, things look like they’re going to get worse before they get better. What’s an agency to do? The answer is hidden in the headline of this post.
“Last year Bridgestone came in a surprise number two,” said Steve McKee, president of McKee Wallwork Cleveland. “And this year they seized the top two spots. Good for them.”
“This year’s biggest surprise was how poorly Anheuser-Busch fared in ADBOWL,” said McKee. “Unlike past years, their spots just fell flat.”
You’ve probably heard of ADBOWL, but you may not know that the idea originated at a midsize ad agency’s Super Bowl party in Albuquerque, NM. Ten years later, growing in size every year, the idea has paid great dividends to the agency generating national television, press coverage and positioning it as an industry leader
Steve McKee, President of McKee Wallwork Cleveland, recently shared with me how the idea for ADBOWL came about and what it has done for his agency.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me