Fueling Ad Agency New Business
Without some established habits the internet can become a black hole where you waste a ton of time and accomplish little. I have client responsibilities plus things that must be done for my own company so I try to have a strategic, disciplined approach for the start of my day that works well for me.
I’m often asked to describe my typical morning using social media tools for new business.
“As a general rule ad agencies try to be all things to all clients for fear of losing potential business. We were no different. But narrowing our focus on a particular target audience gives us a much better focus for new business and has led to more opportunities than we could have imagined.”
Stephanie Holland, President/Creative Director Holland + Holland Advertising, author of the blog She-conomy, A Guys Guide to Marketing to Women
Small and midsize ad agencies can use a blog to build a position with a particular target audience. A good example is the She-conomy blog, positioning a small ad agency as an expert marketing to women.
Your blog can be one of the most important agency new business tools you will find. It is becoming the gateway portal for an ad agency’s prospective clients. Your website is becoming more like an agency brochure or portfolio and there is nothing wrong with that.
Today’s post is guest post written by Stephanie Holland. Stephanie one of only 3% of female creative directors in the country. That minority status is becoming a strong point of differentiation for her agency, Holland + Holland, located in Birmingham, Alabama. Especially since 85% of all brands purchases are made by women. It gives her a unique selling proposition and strength as her agency competes with the “big boys.”
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me