Fueling Ad Agency New Business
Timing is critical when it comes to engaging with your social media audience. To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times. Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects […]
This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others. […]
Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly. strat·e·gy : A plan of action or policy designed to achieve a major or overall aim. Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies […]
A simple formula for using Twitter more effectively for new business. I’ve been using Twitter for new business since 2007. It is the leading traffic generator for my website traffic. One of the best helps I found when I first started using Twitter came from Angela Maiers, educator, author, blogger who leads Maier Educational Services. Angela […]
TweetAdder is one of the most important tools you can use to build a targeted following on Twitter. There are hundreds of 3rd party tools for Twitter, but one stands out above the rest as the most productive for using Twitter for new business. You don’t want followers just to have followers. Inbound lead generation […]
How to engage Twitter with purpose and intention for agency new business. I currently have over 100,000 Twitter followers of my two Twitter accounts @MichaelGass and @FuelLines. Twitter is the leading traffic generator to my blog Fuel Lines. Out of 30,000 + monthly page views, Twitter easily delivers more than half of my blog’s traffic. […]
A tool that will allow you to find and build Twitter followers that are new business prospects for your agency is TweetAdder. TwitterAdder is a simple to use software program. This tool does a great job in allowing you to build a data base of highly targeted prospects for you to follow on Twitter.
Agencies can’t afford to wait 6 months for social media to help generate new business, they need the business now. An agency blog serves as the central component for your agency’s social media strategy. I’ve compiled my suggested best practices to help you to get your agency’s blog up, focused and running quickly as well as rapidly building your agency’s credibility within this space.
Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential. That includes most ad agencies. My primary objective for using Twitter was to increase traffic to my blog. Twitter is now the leading traffic generator for FUEL LINES.
There are hundreds of tools that have been developed to enhance Twitter’s usefulness for marketing. The tool that is most helpful to me and the one I use most often for ad agency new business is called Tweetlater.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me