Fueling Ad Agency New Business
Twitter is one of the best social media tools to be used to generate traffic and leads for your agency’s new business.
For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.
The following 10 tips are my suggestions for creating an ad agency new blog with the objective of generating inbound new business leads while simultaneously building social media capabilities and credibility:
Ad agencies can’t wait six months to start generating leads. They need to new business now. To accelerate the time it takes for your online new business activities to begin producing, there are three services that I recommend:
What I’ve discovered with Twitter is that it is great tool for creating awareness and traffic for my blog but is equally effective and efficient as a networking tool. Just remember to retain your offline personal networking skills while online. Here are my ten tips on creating personal networks with Twitter:
Twitter is one of the social media tools that can be used in your agency’s overall strategy to generate traffic and new business leads. It is the leading traffic generator to my Fuel Lines’ blog. Here are ten mistakes agencies should avoid if they want to generate new business through Twitter:
On Monday, October 12th, 2009, Twitter communicated that recurring tweets are in violation of their Terms of Service. Twitter’s rationale centered around the potential for recurring tweets to result in duplicate tweets.
My primary objective for using Twitter is to generate traffic to my blog. Twitter is the leading traffic generator for my blog (25,000+ page views for August). There are a number of Twitter tools that will allow you to take advantage of Twitter’s growth for ad agency new business:
Twitter has long outgrown the original intent of its early adopters, establishing relationships with people by answering the question, “What are you doing?” My Twitter participation from the very beginning has been from a new business perspective. How to use this new communication’s tool for ad agency new business. The way that I used it has been different than most. At times I receive some criticism from some early adopters of Twitter that I’m not using it correctly.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me