7 Tips for Using Twitter for Ad Agency New Business

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Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your agency’s new business.

For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.

The following are seven of my personal tips to help make Twitter more effective for your agency’s new business:

  1. Don’t be afraid to use Twitter differently from the way it was originally intended to be used.

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10 Tips for Creating an Ad Agency Blog for New Business

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The following 10 tips are my suggestions for creating an ad agency new blog with the objective of generating inbound new business leads while simultaneously building social media capabilities and credibility:

1.  I recommend that you do not incorporate your blog into your agency’s website

Online inbound lead generation is like fishing. You should fish for a particular fish (your target audience) with a particular bait (an appealing positioning that differentiates your agency from the rest) and do your fishing away from the boat (the agency’s website) so that you don’t scare away the fish.… Continue reading

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Three Helpful Services Improves Ad Agency New Business

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There are three services that are essential to “jump-start” you agency’s ability to generate inbound leads for new business using social media.

Most ad agencies are participating in social media, meaning they have a blog, Facebook Fan page, Twitter and LinkedIn accounts, but they haven’t connected the dots to generate qualified leads for their new business pipeline. It is primary for agencies to have a focused strategy and a clear objective for using social media specifically for new business.… Continue reading

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10 Twitter Networking Tips for Ad Agency New Business

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Get more out of Twitter and generate inbound leads for your agency’s new business by creating a personal network of prospective clients.

I didn’t quite know what to do with Twitter in the beginning until I read an article from Angela Maiers, educator, author, blogger who now leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides purpose and direction for her participation. She calls it the 70-20-10 Formula. My formula for using Twitter has evolved differently from hers but it provided a great example on how to get started.

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10 Twitter Mistakes Made By Ad Agencies for New Business

twitter mistakes ad agencies

Twitter is one of the social media tools that can be used as tool for your agency’s social media marketing strategy to generate online traffic and a pipeline for new business leads.

Many ad agencies that are finally jumping into social media have no strategy.  A good number seem to be working from a social media checklist that they now have an agency Facebook, LinkedIn and Twitter accounts to show prospective clients they are participating in this new space.… Continue reading

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Recurring Tweets On Twitter Accounts Are Being Discontinued

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On Monday, October 12th, 2009, Twitter communicated that recurring tweets are in violation of their Terms of Service. Twitter’s rationale centered around the potential for recurring tweets to result in duplicate tweets.

From Twitter … Recurring Tweets are a violation no matter how they are done, including whether or not someone pays you to have a special privilege. We don’t want to see any duplicate tweets whatsoever- They pollute Twitter, and tools shouldn’t be given to enable people to break the rules.

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Ad agencies are missing out on Twitter’s growth for new business

ad agencies missing new business opportunities from twitter

Agencies are missing an opportunity to grow their business by neglecting the power of Twitter.

My consultancy business has been built through the use of social media. I practice what I preach. The strategies, tactics and tools that I recommend to you are the ones that have built my business internationally. My program that has also been refined by having been implemented in over 125 agencies in the US, Canada and the UK.

The leading traffic generator for my blog through the years has been Twitter.… Continue reading

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How to Generate Traffic to Your Ad Agency’s Blog with Repeat Tweets

Fuel Lines email newsletter ad agencies

Twitter has long outgrown the original intent of its early adopters, establishing relationships with people by answering the question, “What are you doing?” 


 My Twitter participation from the very beginning has been from a new business perspective. How to use this new communication’s tool for ad agency new business. The way that I use it has been different than most. At times I receive some criticism from some early adopters of Twitter that I’m not using it correctly. 

One of the early Twitter rules: Do not repeat your Tweets.

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