2014 The Year of the Social CEO

2014 Year of the Social CEO Michael Gass

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because […]

Top 25 Reasons Why Ad Agencies Should Start a Blog

Within weeks of celebrating my first year of having my own blog I totally agree with marketing guru, Tom Peters. Blogging has changed my life and has become the best marketing tool I have ever used. That being said, here are my top 25 reasons why ad agencies should consider blogging.

How One Ad Agency is Engaging Social Networks

Phoenix, Arizona agency Park&Co recently asked their staff to produce their own short film (under 60 seconds) for a YouTube Film Festival. The films were premiered in a gala event (beer and fruit platter) on September 3 at the agency. Yesterday they posted all entries on their YouTube Channel.  The person or production team that receives the […]