Build an Online Audience that Builds Ad Agency New Business

Build and audience for ad agency new business

Social media fueled by content marketing has become essential assets for creating  bigger new business opportunities. Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years. It’s always […]

CEOs Can’t Afford to Ignore Social Media

the social ceo

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. The importance of social media to business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have […]

Business Development is the Most Precarious Job in Advertising

ad agency new business is tough

  The role of the agency new business executive is the riskiest position due a dramatic change in the way business is acquired and the skills rainmakers need to make it happen. Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well […]

Build a Community for Ad Agency New Business

Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business development.  How to Build an Online […]

Facebook IS the Media for Ad Agency New Business

facebook for ad agency new business

Facebook has become an important element in our daily lives it is also important for new business. If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why? “Facebook has over a billion users, and according to a Pew study, 72% of American adults use it.” Of the approximate 1.6 billion […]

How Storytelling Can Drive Your Agency New Business

Park Howell Ad Agency New Business Training

“We need to stop SELLING and start TELLING.” Your agency is probably already pretty good at storytelling. But how about story-teaching? Park Howell founded Park&Co, an award-winning brand and creative consultancy, in 1995 in Phoenix, Az. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. Park was […]

Use Your Personal Facebook Profile for Ad Agency New Business

Facebook for Ad Agency New Business

The new normal for new business integrates your personal life and your work life.   If you really want to generate new business through social media – get personal. Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected.  Because of technology and social media, the line between your personal and […]

Marketing Your Ad Agency Should Be A Priority for New Business

Douglas Burdett ad agency new business

Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. The subject of the interview is Douglas Burdett, former artillery officer, Madison Avenue ad man, stand-up comedian and the principal of […]

Inbound Marketing For Ad Agency New Business

Michael and Terri Gass

In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be.  Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are […]

10 Benefits of Inbound Marketing for Ad Agency New Business

10 inbound marketing benefits

  There is a new model for new business that makes the existing model obsolete. It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours.  New business doesn’t have to be […]