Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s […]

The All Business “No Bull Crap” Guide to Social Media Marketing

no bullshit social media jason falls

  Turning social media into social media marketing for ad agency new business. No Bullshit Social Media is a new book that I highly recommend for ad agencies. It is hype-free advice on how to use social media marketing for business and contains a wealth of statistics, illustrations and case studies. The books insights will […]

5 Ways Social Media Marketing Makes New Business Easier

ad agency new business easy

For agency new business, you need to look at social media as a saviour not a nemesis; an asset rather than a liability; a time saver rather than a time killer.   Having spent most of my advertising career in new business development I can tell you that social media marketing is the most efficient […]

28 Stimulating Digital and Social Media Marketing Quotes

inspirational digital and social media quotes

Write something memorable that stands out and provides inspiration to others. I’m reading constantly and often find and keep the most memorable quotes from my daily reading. Here’s a collection that I thought would be of interest as they relate specifically to digital and social media marketing. I hope you find inspiration to spark for […]

Let Hemingway improve your writing for ad agency new business

hemingway

A great resource for content marketing, social media marketing and agency new business is Ernest Hemingway, one of my favorite authors. He was one of the most famous American novelists, short-story writers and essayists, who one both the Noble and Pulitzer prizes. I believe Hemingway would have easily adapted to write for Web and word limiting platforms such as Twitter.

Fluent: The Razorfish Social Influence Marketing Report

fluent

I want to introduce you to Fluent: The Razorfish Social Influence Marketing Report. The purpose of Fluent is to help marketers understand how to employ Social Influence Marketing more effectively. We believe Fluent dispels some common myths about social media and influencers, such as:

The Top 10 Social Media Questions Ad Agency Clients are Asking

top social media questions clients want answers

Ad agencies need to understand what top questions their clients and prospective clients are asking about social media and be prepared to provide answers. Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, commissioned a recent study that simply asked, “What question about marketing with social media do you most want answered?” From that study here are the top 10 questions your clients want answered regarding social media marketing:

100 Facebook Tools for Ad Agency New Business

facebook

The INSIDECRM blog provides a comprehensive list of 100 tools and tips that will help your ad agency to maximize the marketing opportunities available through Facebook.

Companies Using Social Media Marketing

I’m asked a lot to provide examples of companies using social media.  There are literally hundreds. Peter Kim provides a great list of  companies in his blog post: 100 Companies Using Social Media Is your agency using social media? If so, how? Post your comments and provide us examples of how your using it for […]