Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s an astounding statistic given that 85% of all brand purchases are made by women.

Stephanie has found success by creating a position of expertise on marketing to women.… Continue reading

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The All Business “No Bull Crap” Guide to Social Media Marketing

no bullshit social media jason falls

 

Turning social media into social media marketing for ad agency new business.

No Bullshit Social Media is a new book that I highly recommend for ad agencies. It is hype-free advice on how to use social media marketing for business and contains a wealth of statistics, illustrations and case studies. The books insights will be of practical help to your agency and clients.

The reason your agency needs social media is that it can drive real new business opportunities and will provide a serious step up on your competitors. 

The book is co-written by Jason Falls and Erik Deckers.… Continue reading

Filed Under: Agency Leadership, Content Marketing, New Business Trends, Social Media Tagged With: , , , , , ,

5 Ways Social Media Marketing Makes New Business Easier

ad agency new business easy

For agency new business, you need to look at social media as a saviour not a nemesis; an asset rather than a liability; a time saver rather than a time killer.  

Having spent most of my advertising career in new business development I can tell you that social media marketing is the most efficient new business tool that I have ever used.

Here are 5 ways social media marketing makes agency new business easier:

1. Social media marketing allows agencies to easily define and adopt a differentiating new business strategy

The FOUNDATION of an ad agency’s new business program is its positioning.

… Continue reading

Filed Under: Agency Blogs, Content Marketing, Inbound Marketing, New Business Trends, Social Media Tagged With: , , , , , , ,

28 Stimulating Digital and Social Media Marketing Quotes

inspirational digital and social media quotes

Write something memorable that stands out and provides inspiration to others.

I’m reading constantly and often find and keep the most memorable quotes from my daily reading. Here’s a collection that I thought would be of interest as they relate specifically to digital and social media marketing. I hope you find inspiration to spark for your own creativity to write something memorable.

Here are my favorite digital and social media marketing quotes:

  1. “There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf, North American CEO of digital agency Profero
  2. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –  Pierre Omidyar, founder, eBay
  3. “The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch, media mogul
  4. “Online advertising doesn’t have to be a “wild west.” – Benjamin Edelman, Harvard Business School
  5. “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.” -  Jimmy Wales, founder, Wikipedia
  6. “Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business” – Michael Gass, new business consultant for advertising agencies
  7. “In the 21st century, the database is the marketplace.” - Stan Rapp, MRM Partners Worldwide
  8. “Content Doesn’t Win.

    9. … Continue reading

Filed Under: Agency Leadership, Digital Marketing, Fuel for Thought, Social Media Tagged With: , , , , , , ,

Let Hemingway improve your writing for ad agency new business

hemingway

A great resource for content marketing, social media marketing and agency new business is Ernest Hemingway, one of my favorite authors.

Hemingway, is among the most famous American novelists, short-story writers and essayists, who won both the Nobel and Pulitzer prizes.  No doubt he would have easily adapted to write for Web and word limiting platforms such as Twitter.

Hemingway  pioneered a new style of writing, simple clear, direct and unadorned. His style is very helpful for content marketing and writing for social media.… Continue reading

Filed Under: Agency Blogs, Agency Leadership, Content Marketing, Fuel for Thought, Social Media Tagged With: , , , , ,

Fluent: The Razorfish Social Influence Marketing Report

fluent

Marketing has changed. Has your ad agency?

This is a guest post written by David Deal. He is Vice President of Marketing for Razorfish, one of the worlds largest interactive agencies. 

I want to introduce you to Fluent: The Razorfish Social Influence Marketing Report. The purpose of Fluent is to help marketers understand how to employ Social Influence Marketing more effectively. We believe Fluent dispels some common myths about social media and influencers, such as:

Myth 1: Companies are finally figuring out how to build their brands through social media and influencers.… Continue reading

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The Top 10 Social Media Questions Ad Agency Clients are Asking

social media

Marketers are mostly new to social media. A significant 88% of marketers surveyed are using social media to market their businesses. BUT 72% have only been doing so for a few months or less.

Ad agencies need to understand what top questions their clients and prospective clients are asking about social media and be prepared to provide answers.

Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, commissioned a recent study that simply asked, “What question about marketing with social media do you most want answered?” From that study here are the top 10 questions your clients want answered regarding social media marketing:

  1. What are the best tactics to use?

    2. … Continue reading

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100 Facebook Tools for Ad Agency New Business

facebook

Facebook now has over 200 million active users. More than 100 million users log on to Facebook at least once a day.

The INSIDECRM blog provides a comprehensive list of 100 tools and tips that will help your agency to maximize the marketing opportunities available through Facebook.

This is a great resource list that will make Facebook part of your agency’s social media marketing mix for new business.

  • Learn why Facebook has rapidly become the go-to networking site for marketers.

    • … Continue reading

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Companies Using Social Media Marketing

I’m asked a lot to provide examples of companies using social media.  There are literally hundreds. Peter Kim provides a great list of  companies in his blog post: 100 Companies Using Social Media

Is your agency using social media? If so, how? Post your comments and provide us examples of how your using it for clients and/or to promote your agency. 

 

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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.

… Continue reading

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