A Perfect Platform for Ad Agency New Business

A Platform for Ad Agency New Business

For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It’s like a fishing […]

This is My Personal Story In Leading Ad Agency New Business

Michael Gass Fueling Ad Agency New Business

  Business development has dramatically changed and rainmakers of the past have struggled with the changes. I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none […]

Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s […]

The All Business “No Bull Crap” Guide to Social Media Marketing

no bullshit social media jason falls

  Turning social media into social media marketing for ad agency new business. No Bullshit Social Media is a new book that I highly recommend for ad agencies. It is hype-free advice on how to use social media marketing for business and contains a wealth of statistics, illustrations and case studies. The books insights will […]

5 Ways Social Media Marketing Makes New Business Easier

ad agency new business easy

For agency new business, you need to look at social media as a saviour not a nemesis; an asset rather than a liability; a time saver rather than a time killer.   Having spent most of my advertising career in new business development I can tell you that social media marketing is the most efficient […]

28 Stimulating Digital and Social Media Marketing Quotes

inspirational digital and social media quotes

Write something memorable that stands out and provides inspiration to others. I’m reading constantly and often find and keep the most memorable quotes from my daily reading. Here’s a collection that I thought would be of interest as they relate specifically to digital and social media marketing. I hope you find inspiration to spark for […]

Let Hemingway improve your writing for ad agency new business


A great resource for content marketing, social media marketing and agency new business is Ernest Hemingway, one of my favorite authors. He was one of the most famous American novelists, short-story writers and essayists, who one both the Noble and Pulitzer prizes. I believe Hemingway would have easily adapted to write for Web and word limiting platforms such as Twitter.

Fluent: The Razorfish Social Influence Marketing Report


I want to introduce you to Fluent: The Razorfish Social Influence Marketing Report. The purpose of Fluent is to help marketers understand how to employ Social Influence Marketing more effectively. We believe Fluent dispels some common myths about social media and influencers, such as:

The Top 10 Social Media Questions Ad Agency Clients are Asking

top social media questions clients want answers

Ad agencies need to understand what top questions their clients and prospective clients are asking about social media and be prepared to provide answers. Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, commissioned a recent study that simply asked, “What question about marketing with social media do you most want answered?” From that study here are the top 10 questions your clients want answered regarding social media marketing:

100 Facebook Tools for Ad Agency New Business


The INSIDECRM blog provides a comprehensive list of 100 tools and tips that will help your ad agency to maximize the marketing opportunities available through Facebook.