Forrester’s recently projected social media marketing spend to increase at an average of 34% a year through 2014. But Marketers are still finding it difficult to locate the ad agencies that are credible and capable within the social media arena. According to Forrester’s research, marketers don’t trust traditional agencies to run their social media campaigns, but neither do they trust interactive agencies their entire marketing program to smaller interactive agencies. Marketers find it difficult to find credible and capable ad agencies experienced in the social media arena.
