Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% … [Read more...]

Ad Agencies: 7 tips that will prep social media success for new business

ad agency new business

"It's not the will to succeed, but the will to prepare to succeed that makes the difference."  Coach Paul "Bear" Bryant It wasn't until 2010 that most small to mid-size ad agencies gave up fighting against the social media tide and decided to dive in. When most agencies finally jumped into … [Read more...]

Can BIG League Ad Agencies Survive in a Minor League Media World?

bull-durham

Advertising is in a chaotic state. The economic crisis coupled with the rising popularity of social media has made the advertising industry uncertain. The large advertising agencies are having to work more creatively for a lot less money. "Can the BIG league agencies survive in a minor league media … [Read more...]