Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s an astounding statistic given that 85% of all brand purchases are made by women.

Stephanie has found success by creating a position of expertise on marketing to women.… Continue reading

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Ad Agencies: 7 tips that will prep social media success for new business

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“It’s not the will to succeed, but the will to prepare to succeed that makes the difference.”  Coach Paul “Bear” Bryant

It wasn’t until 2010 that most small to mid-size ad agencies gave up fighting against the social media tide and decided to dive in.

When most agencies finally jumped into social media, they had a check list that merely showcased how they were a bona-fide member of the social media community.  From the get-go they were not prepped for success.… Continue reading

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Can BIG League Ad Agencies Survive in a Minor League Media World?

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Advertising is in a chaotic state. The economic crisis coupled with the rising popularity of social media has made the advertising industry uncertain. The large advertising agencies are having to work more creatively for a lot less money.

“Can the BIG league agencies survive in a minor league media world?”

This is a legitimate question that the larger agencies are trying to answer.

BIG agencies and their major league clients are doing their best to play in this new era of advertising, as million dollar media budgets give way to more modest ad budgets that continue to shift more and more to online media.… Continue reading

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