Small to midsize agencies can create a position for new business through content marketing and social media. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s […]
“It’s not the will to succeed, but the will to prepare to succeed that makes the difference.” Coach Paul “Bear” Bryant It wasn’t until 2010 that most small to mid-size ad agencies gave up fighting against the social media tide and decided to dive in. When most agencies finally jumped into social media, they had […]
Advertising is in a chaotic state. The economic crisis has made the advertising industry even more uncertain. The large advertising agencies are having to work more creatively for a lot less money. This is an exciting time for small-to mid-size agencies. Anyone can now play in this game. Nimble, aggressive minor leaguers, with home field advantage, can even play for major league clients feeding creative ideas into new technologies.