2008 the year the perfect storm rained down on the ad agency industry

2008 will be remembered as the year that we saw the most severe economic down turn since the great depression. It was also the year that social media became mainstream and swept in the most revolutionary period to impact the ad industry since television.

Report Paints a Painful View of Ad Agencies

resetting ad agency new business

Forrester Research believes today’s ad agencies are not well-structured to take on tomorrow’s marketing challenges, needing to move from making messages to establishing community connections. In a new report, the research firm paints a painful view of ad agencies.