2008 will be remembered as the year that we saw the most severe economic down turn since the great depression. It was also the year that social media became mainstream and swept in the most revolutionary period to impact the ad industry since television.
2008 the year the perfect storm rained down on the ad agency industry
Filed Under: New Business Tips, New Business Trends, Social Media Tagged With: agency promotion, Blogs I Recommend, Michael Gass, Recession, small advertising agencies, the perfect storm
Report Paints a Painful View of Ad Agencies
Forrester Research believes today’s ad agencies are not well-structured to take on tomorrow’s marketing challenges, needing to move from making messages to establishing community connections. In a new report, the research firm paints a painful view of ad agencies.
Filed Under: New Business Trends, Research, Social Media Tagged With: Blogs I Recommend, forester research, Michael Gass, midsize advertising agencies, peter kim, small advertising agencies, the connected agency