An email newsletter is one of the two most important sources for information and advice for small and medium businesses, according to a study entitled, “Optimizing Email Newsletters for Small/Medium Businesses” released by Bredin Business Information, Inc. (BBI) in 2007.
The Power of Trends for Small-to Mid-size Ad Agencies
“When focus and differentiation are powered by a trend, the result is a charismatic brand that customers wouldn’t leave for love nor money. It’s the difference between paddling a surfboard and riding a wave” Marty Neumeier, author of The Brand Gap and Zag.
The Number #1 Ad Agency New Business Article of 2008
By far FUEL LINE readers chose the following article as their favorite for 2oo8:
Four Ways Social Media is Changing Advertising Agencies New Business. Traditional advertising agencies face significant technical challenges. Consumers have turned away from media channels that built the agency industry and have moved toward emerging internet media. Ad agencies must build new interactive competencies quickly in order to survive.
Social Media “Teaches” Ad Agencies to Promote Themselves the Right Way
I recommend using social media as a central component for your agency’s new business program. The primary reason is that it “forces” small-to midsize agencies to do the things they should have been doing all along to acquire new business.
Fuel for Thought: Unlevel the Playing Field
The goal of most agency reviews is to “level the playing field” – a process designed to line up and compare agencies on a set of common characteristics. Your job as an agency executive is to unlevel the playing field. Rather than showing how well you compare, you should go out of your way to show how you don’t compare.
How to Get Started Using Social Media for Ad Agency New Business
I’m often asked what is the very first step in developing a new business program for a small-to midsize ad agency using social media? A critical initial decision must be made by your agency. To have an efficient and effecting new business program you must first … identify your agency’s point of differentiation and select a target audience.
Top 10 Ad Agency New Business Articles for 2008
Out of 219 of the FUEL LINES agency new business articles thus far this year, below are our readers Top 10:
Social Media Resources for Small-To Midsize Ad Agency New Business
I attended a PR Newswire Web 2.0 seminar in Nashville. The seminar was led by Michael Pranikoff, director of emerging media for PR Newswire. Michael followed up the seminar with additional information that I thought would be a great social media resource for small-to midsize ad agencies.
How Can I Make FUEL LINES More Useful for You?
FUEL LINES was started to help small-to midsize ad agencies and PR firms with their new business practices. New Business tips, tools, tactics and trends that help give them a differentiating strategy, a competitive advantage, a higher-profile reputation, and an improved ability to attract and win the kind of clients they really want.
December marks the first year anniversary for FUEL LINES. I ask for your input on how I can make my blog more useful to you?
