Fueling Ad Agency New Business
I read an interesting ADWEEK article yesterday regarding the “Changing Role of Rainmakers”. Suffice to say that if there has been a major shift in the paradigm for how new business is acquired it would also impact the role for those with the responsibility for business development.
This is a recent presentation that I gave, how ad agencies a new business program through social media. A lead generation program that teaches agencies how they should have been doing new business all along.
Many agencies have a blog to be able to say, “yes, we have an agency blog.” But their blog’s content is all over the place. No focus, no target, no purpose and therefore no traffic.
I am eager to make my blog better and more relevant to your needs and interests. But to do that, I need your input. That’s why I have created this 2009 Reader Survey.
Social media is much more than a tactic. The more you participate in social media and learn what can be gleaned you will soon realize its potential. It becomes the hub, the core, the foundation for building an effective marketing strategy. That’s why I believe in fueling your agency’s new business through social media. It becomes the basis for how your agency should be marketed.
FUEL LINES was started to help small-to midsize ad agencies with their new business practices. New Business tips, tools, tactics and trends that help give them a differentiating strategy, a competitive advantage, a higher-profile reputation, and an improved ability to attract and win the kind of clients they really
Fortunately the debate on whether or not ad agencies should participate in social media is rapidly shifting to how they should participate. But just in case your agency is still on the fence, here are 10 reasons why your ad agency should participate in the social media arena:
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me