Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. The importance of social media to business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have […]
CEOs Can’t Afford to Ignore Social Media
Filed Under: Agency Leadership, Fuel for Thought, Social Media Tagged With: CEO, Communicator and Chief, corporate communication, Michael Gass, Peter Aceto, Sir Richard Branson, social ceo, Social Media
2014 The Year of the Social CEO
Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because […]