Fueling Ad Agency New Business
Seth Godin invited more than 60 experts from various disciplines to share their views of the future in a single page for an eBook that he wanted to share electronically. What Matters Now, will inspire you to make some changes in 2010, and to keep doing work that matters.
Bob Hoffman, CEO Hoffman/Lewis advertising in San Francisco and St. Louis and author of The Ad Contrarian blog provides a excellent example of an agency’s blog that has potential as a great tool for new business.
A lot of small-to midsize ad agencies have been resistive to social media. This is beginning to change. But before your agency takes the plunge, you need to know that it isn’t something that you check off your list, we have a blog, we’re on Twitter, our agency now has a Facebook page.
I’ve already written about social media’s impact upon ad agency new business: Four Ways Social Media is Changing Advertising Agencies New Business. I also believe that social is having great impact upon advertising and marketing. It is affordable, timely and easier to measure than traditional media.
In his new book, Tribes, marketing guru, Seth Godin, does a masterful job of showing all of us in the advertising/marketing industry how to create and lead a following and demonstrates the care and feeding of a tribe.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me