A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong. Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client […]
The Anatomy of Content Marketing for Ad Agency New Business
Filed Under: Agency Blogs, Agency Leadership, Content Marketing, Inbound Marketing, Social Media Tagged With: ad agency new business, advertising agencies, content marketing, Dave Carter, expertise, inbound marketing, Michael Gass, niche blog, positioning, Scott Kuhn, Sheehy + Associates, Social Media
How to Create a Niche Ad Agency Blog to Boost New Business Opportunities
This video is an interview that was conducted by McDougall Interactive in Boston, MA. I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them […]
Filed Under: New Business Tips Tagged With: ad agency new business, content marketing, Dave Carter, inbound marketing, McDougall Interactive, Michael Gass, niche blog, Scott Kuhn, Sheehy + Associates, Social Media
Ad Agencies: Three Things a New Business Director Needs for Success
A significant paradigm shift has taken place that impacts how ad agencies acquire new business that effects the knowledge and skills new business directors need to make it happen. With over 50% of client relationships lasting less than two years and the average CMO’s tenure is 27 months, the role of those charged with agency […]