RSW

10 Reading Resources for Ad Agency New Business

The right reading resources can help fuel your agency’s new business.

The only constant in advertising is change and that change can dramatically impact your agency’s new business development. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications.

If you are responsible for new business, you know how easy it is to get side-tracked within the agency environment. I would encourage you to set up a simple routine for reading, your personal ‘continuing educational program’, specific to new business.… Continue reading

Filed Under: Agency Leadership, New Business Tips Tagged With: Adam Whittaker, Anthony Mikes, Bob Sanders, Brent Hodgins, Cheryl Burgess, David Currie, Mark Burgess, Mark Sneider, Michael Gass, Mirren, RSW, Steve Congden, Todd Knutson

The Top 50 Ad Agency New Business Articles

With almost 500 post on this blog, I thought it would be good to publish this top 50 post list. I’ve assembled the “best of” FUEL LINES agency new business articles based upon analytics of site visitors and their comments.

This is an example of how you can optimize popular blog posts on your agency’s blog. Here are also 10 Ways to Optimize a Popular Post on Your Blog, from ProBlogger.

FUEL LINES Top 50:

Filed Under: Agency Blogs, Best Practices, New Business Tactics, New Business Tips, New Business Tools, New Business Trends Tagged With: 4 A's, Ad-ology, blog post, blogs, Blogs I Recommend, business development, catapult new business, Clive Maclean, Michael Gass, midsize ad agencies, RSW, small ad agencies, The List

Clear and Present Danger of Social Media for Ad Agencies

I recently read a 4 part series of articles on the “Dangers of Agency New Business Social Media.” Agencies were forewarned to not overemphasize or become to reliant upon social media.

“While important, it is critical to not over-emphasize or become too reliant on social media.” The Dangers of Agency New Business Social Media – Part 1

The greatest danger of Social Media at this time is that agencies are NOT fully participating.

Currently the problem is not agencies and new business consultancies are all jumping into social media.… Continue reading

Filed Under: Agency Blogs, Agency Leadership, New Business Trends, Social Media Tagged With: 4A's, Blogs I Recommend, dangers of social media, Mark Sneider, Michael Gass, RSW

Top 25 Ad Agency New Business Research and White Papers

Below are the top 25 ad agency new business research and white paper reports for 2008 according to our FUEL LINE readers. Each report is provided as a downloadable PDF.

2008 Advertising Agency New Business Survey

Survey: Agency CEOs worried about the economy

RSW Agency Outlook Survey 2008

A Client’s Perspective: Economic Survey 2008

Digital Reality: the Path to Future High Performance in Advertising

Press Releases: How news is found, tagged, and shared

Agencies are the hurdle to faster adoption of new/emerging media

How the Best Agencies Do It: Promotion

The Intelligent New Business Survey 2007

Your Agency’s Most Important Client

Not a Business Development Director, But a Chief Marketing Officer

RSW Prospecting Pyramid