Every agency needs detailed methods, procedures and routines for consistency and success in new business. Small to mid-size agencies have common problems when it comes to new business: They often excuse their inconsistency by being the cobbler’s children who have no shoes. It’s time to visit the shoe store! Acknowledge the importance of new business and […]
16 Systems to Simplify Ad Agency New Business
Filed Under: Agency Leadership, Best Practices, New Business Tips Tagged With: ad agency new business, business development, data base, Michael Gass, PR, Procurement Officers, RFPs, Search Consultants, Social Media, systems
Should Ad Agency Pitches and RFPs Be a Thing of the Past?
The advertising industry is rapidly changing. Will agency pitches and RFPs be a thing of the past and if so, what will take their place for best business development practices that are a better benefit for both clients and ad agencies?
Filed Under: Agency RFP, New Business Trends, Social Media Tagged With: Agency Pitches, Blogs I Recommend, inbound leads, Jaci Russo, JC Fantechi Founder, RFPs, The Russo Group