Guest Post: Adam Whitaker. New business, business development, agency marketing … call it what you will, it’s sales. Get over it. If you run an ad agency new business unit your role is to sell your agencies services.
The Biggest Trend in Agency Business Development
A new business director for an ad agency is a unique breed of person. Engaged in the kind of activities that most agency principals, creatives and even account service execs hate, selling the agency. This lack of internal expertise and passion has fueled a growing trend of outsourcing new business development, particularly among smaller to midsize ad agencies.
