Think Multiscreen for Ad Agency New Business

multiscreens ad agency new business

Keeping up with mobile technology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will be reaching prospects in the near future.  “Most marketers are still struggling to figure out how to truly capitalize on the opportunities represented by long-form video and — more recently — social content. Now, […]

Of these 53 ad agency blogs, which best understands social media?

Of the following 53 advertising agency blogs have been submitted to Fuel Lines, which one best understands social media. Review and vote for the best agency blog submitted for the month of June. The winner will be featured on Fuel Lines throughout the month and included in the voting for ad agency blog of the year.

Outlook Report 2010: The Great Recession and Ad Agency New Business

ad agency new business outlook

Advertising and PR agencies have lost 65,000 jobs, or about 14 percent of the pre-recession total. Moody’s Analytics estimates our industrywill lose even more within five years.

Federal Reserve Chairman Ben Bernanke calls it “the worst financial crisis in modern history.” His predecessor, Alan Greenspan, says it was “the most virulent global financial crisis ever.” The resulting recession was longer and deeper than any the U.S. has suffered since World War II.

Ad Agencies: An Excellent Resource for Understanding Social Media Marketing

Just today I was asked by an agency executive for a book I would recommend for one of his clients. Without hesitation I recommended, “Social Media Marketing for Dummies.” The only real negative of this book, from my perspective, is its title. It’s made giving this as a gift to a client a bit awkward. But I still highly recommend it, even though you might have to provide a disclaimer for the title as being part of the Dummies Series.

177 Companies Social Media Policies

If you want to reach prospective clients through social media, lead with benefits. The don’t want to hear any more talk about your agency’s credentials and capabilities. Be the go-to-person by being a consistent resource to help them with their marketing challenges. Below is one of those kind of resources prospects will find helpful …

Fluent: The Razorfish Social Influence Marketing Report

I want to introduce you to Fluent: The Razorfish Social Influence Marketing Report. The purpose of Fluent is to help marketers understand how to employ Social Influence Marketing more effectively. We believe Fluent dispels some common myths about social media and influencers, such as:

Digital Agency Uses Social Media for New Business

In a recent conversation with David Deal, VP of Marketing for Razorfish, I learned how the digital agency’s staff were using social media to create new business opportunities. I was so intrigued that I invited him to participate in a FUEL LINES podcast to this insightful information with you.

Using White Papers to Promote Your Ad Agency

I recently had a discussion with David Deal, marketing director for Razorfish, a large interactive marketing firm. David was kind enough to pass on to me their just released 2009 Digital Outlook Report (DOR). This the fifth year Razorfish has produced the report. It generates lots of buzz and helps to build awareness for the agency.

Razorfish Blog – February’s Ad Agency Blog of the Month

FEED: The Digital Design Blog, Razorfish agency, headquartered in Seattle, WA, was selected by FUEL LINES’ readers as the Ad Agency Blog of the Month for February. They received 381 of the 641 votes cast. Congratulations!

25 Ad Agency Blogs, Vote for Your Favorite for February

It’s time for you to vote for your favorite agency blog for the month of February. 25 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of March