ADVERTISING’S BIG GAME – The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media
ADBOWL: Ad Agencies Should be “Creative” Promoting Themselves
You’ve probably heard of ADBOWL, but you may not know that the idea originated at a midsize ad agency’s Super Bowl party in Albuquerque, NM. Ten years later, growing in size every year, the idea has paid great dividends to the agency generating national television, press coverage and positioning it as an industry leader
Steve McKee, President of McKee Wallwork Cleveland, recently shared with me how the idea for ADBOWL came about and what it has done for his agency.
