Agencies have lots of problems when it comes to new business. Almost my entire career in advertising was spent in business development. I’ve been a consultant to advertising, digital, media and PR firms for over ten years. I’ve worked one-on-one with over 270 agencies. From my experience, new business is becoming more complex and […]
8 Primary Problems for Ad Agency New Business
Filed Under: Best Practices, New Business Talents, New Business Tips, New Business Trends Tagged With: ad agency new business, business development, Michael Gass, problems, rainmakers
Inbound Marketing For Ad Agency New Business
In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are […]
Ad Agency New Business Talent Becoming Harder to Come By
A lot of people who led new business programs in the past who don’t know how to do it now. The job of ad agency new business directors is becoming very difficult and complex. A significant paradigm shift is taking place that impacts how ad agencies acquire new business and the knowledge and skills agency new business rainmakers need to make it happen:
Filed Under: Agency Leadership, New Business Talents, New Business Trends Tagged With: Blogs I Recommend, business development, Michael Gass, mid size ad agencies, rainmakers, small ad agencies, Talent Zoo