Jay Baer’s The NOW Revolution: Making Your Business Smarter, Faster and More Social

This book is a must read for companies on how to stay up and adapt to the furious pace of new communication technology that impacts business. A study by IBM stressed that we were going to see more changes that impact the way we do business within the next five years than we have seen […]

ADWEEK.COM: All 61 Ads from Super Bowl 2011 in 2 Minutes

ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media. ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen. In […]

A New Tool for Ad Agencies to Service Client’s Social Media?

Agencies need to track, measure and engage social media sites such as Twitter, Facebook and others. The New Radian6 Engagement Console is a promising tool that equip your agency to listen, engage, and respond, in real time to conversations about your agency and your client’s brands.

Ad Agency Draw 63,000+ Twitter Users for BrandBowl 2010

Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of the TV commercials that ran on the big game.